Archive for the ‘Trade Show Giveaways’ Category
Bobbleheads Dominate MLB Promo Calendars
“We Give Away A Bobblehead, It Automatically Becomes A Sellout”
Garden gnomes, soap dispensers, fedoras and replica championship rings are just a few of the new promotional items MLB teams will give away at ballparks this season. Still, the promo product that remains the most collectible and universally popular in stadiums is the bobblehead. In fact, there are more than 130 bobblehead promotional nights scheduled at MLB parks in 2015, featuring replicas of current players, broadcasters and movie characters.
“We give away a bobblehead, it automatically becomes a sellout,” Rick Schlesinger, COO of the Milwaukee Brewers, recently told ESPN. “Every year we think we might have exhausted the bobblehead craze here in Wisconsin, and it doesn’t happen.”
For 2015, the Brewers have sold out multiple packages of promotional tickets – entitling fans to a bobblehead of Bob Uecker’s character from the film “Major League” and a bobblehead of catcher Jonathan Lucroy with a green light saber in his hand for “Star Wars” night. The Cincinnati Reds, meanwhile, have nine promotional bobblehead dates planned, and the Los Angeles Dodgers and St. Louis Cardinals each have eight. The Yankees are giving away four bobbleheads this year in the images of Masahiro Tanaka, Thurman Munson, Jacoby Ellsbury and Babe Ruth.
Bobblehead technology will also improve for 2015. The Brewers’ Uecker figurine has a chip in it that will belt out three phrases from “Major League” and the Cardinals’ Harry Caray bobblehead will also talk – a giveaway meant to honor the legendary voice of the rival Chicago Cubs.
The popularity of bobbleheads is far from a fad – plans were recently announced to open a National Bobblehead Hall of Fame and Museum in Milwaukee. The museum will host bobblehead events, autograph signings and mascot appearances, and it will include a bobblehead-themed restaurant. Alternatively, as an ongoing display, the Miami Marlins have a collection of about 600 baseball bobbleheads inside Marlins Park.
If bobbleheads aren’t what you’re looking for, though, MLB teams are offering quite a list of distinctive giveaways this year. A few top picks: Hisashi Iwakuma bear hats (Mariners) on April 25; BBQ branding irons (Twins) on May 25; and Star Wars’ themed Death Star balls (Red Sox) on May 4 and R2D2 koozies (Nationals) on July 19.
A Desk Accessory for the Soul
What’s better than listening to your favorite song? Listening to your favorite song on a portable Bluetooth speaker with L.E.D. lights that change colors as often as you change your favorite song, which is exactly what I’m doing in this video:
Since you’re probably wondering: Yes, it’s normal for me to walk around the office with a Bluetooth speaker on my shoulder. My officemates have accepted the fact that my job is unusual, so they stopped asking questions. As for you, it’s probably normal to have a Bluetooth speaker on your desk, especially if you have an office at work, or work from home.
If you don’t fall into either of those categories, that’s okay, because you probably have a desk or desk-like piece of furniture at home that this Color Changing L.E.D. Bluetooth Speaker from HIT Promotional Products will look great on.
For more on trendy desk accessories, be sure to check out our Office and Desk Accessories feature in Promo Marketing’s April, 2015 issue.
Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait
For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.
As the chart below reveals, writing instruments were most commonly cited, as one-half (50%) of promotional product recipients in the 12 cities in the U.S. reported getting at least one in the prior 12 months, similar to the 52% that reported getting them in Sydney. There are also significant differences in cities in other countries, such as 53% of study respondents in Rome who received a shirt, higher than any other metro area, or 66% that had writing instruments in Philadelphia.
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Copied from Counselor Magazine
Buoyed by positive economic signals and a better lending climate, half of U.S. small-business owners are planning to make investments in the second quarter of this year, according to the latest Scorecard survey released by firm SurePayroll. The investments, data shows, will likely come in the areas of new staff, technology and marketing as companies look to expand sales and boost their efficiency.
The SurePayroll survey also showed business owners are increasingly hopeful about selling and the overall economy. Nearly 70% of respondents were optimistic in their economic outlook in March, up from 59% in February. About 80% of small-business owners say the first quarter either matched or exceeded their expectations and roughly 50% expect results in Q2 to surpass gains made in Q1.
Despite a positive national employment trend, SurePayroll’s survey results indicate that hiring and paycheck numbers are not improving dramatically, however. Last month, data showed hiring fell 0.2% and paychecks dipped 0.1%, with particular weakness in cities such as Boston, Denver and Las Vegas. Many small-business owners say they’re still facing tepid consumer demand and they worry about the effects of higher taxes and the rising cost of health care.