Archive for the ‘Summer Promotional Products’ Category

Promotional Items in the Fast Food Industry

Sunday, June 14th, 2009

One of the few markets that hasn’t been affected by the recession is the fast food market.  Fast food giant, McDonald’s, is leading the way in 2009 with global sales up 6.9% in April compared to last year at this time.  Not all fast food chains are doing as well as McDonald’s. Burger King and Sonic’s sales have dipped dramatically. So what makes McDonald’s situation so different from the rest? Promotion.

McDonald’s is advertising 3 different promotions which can be credited to their recent upswing.  They recently unveiled a national ad campaign for their new line of espresso coffee drinks.  Coffee sales are now up 40%.  The 2nd upcoming promotion is valued-based drink pricing for the summer.  This promotion varies from market to market but is an excellent way to cater to those warm weather areas where fluid intake will be on the rise.  The last promotion is a giveaway featuring Coca-Cola collectible glasses.

Based on previous blog entries, let’s look at what makes this promotion successful.  The first factor is usefulness.  People can use this item often especially during these summer months. That also aligns with how important it is to put out promotional products that correlate to the current season.  McDonald’s is also catering to the collector crowd as Coke collectibles are rather popular throughout the U.S.

McDonald’s current giveaway shows how businesses know the benefits of promotional product giveaways. Allow us to put together the ultimate promotional product campaign for your business. Contact us today.

Summer Time Promotional Product Ideas

Friday, May 22nd, 2009

I’ve always stressed the importance of giving your audience a promotional product they would use.  One aspect you must take into account is the season.  Now that summer is here, it’s important your promotional campaign cater to usage during this season.  Below are some promotional product ideas that are perfect for a summer campaign.

Promotional T-Shirts:  This is the obvious product because almost everyone wears t-shirts during the hot summer months.  Superior Promos’ talented staff can implement your company’s logo on a wide variety of t-shirts that will effectively display your logo.

Promotional Frisbee:  This is a great option especially for those living in the coastal areas.  This is a product your market would use, and the space on top of the Frisbee allows room for a very large and prominent logo.  Again, our talented artists can implement all of this for you and answer any questions you might have on the process.

Promotional Visor:  This is another useful promotional item because it can be used at the beach or even at sunny baseball games.  This is a universal item that can be used by your market in all cities.

Promotional Hand Fan:  Summer months can be hot — very hot.  A promotional hand fan is useful anywhere especially at the aforementioned beach, baseball game or even on a hike.

Promotional Beach Ball:  A summer time staple…  Beach balls attract attention even though it’s mainly in effort to punch the thing, but still, it’s something that makes an ideal giveaway.  Reason being, how often do you shop with intent to purchase a beach ball?  I can’t imagine this is at the top of your shopping list.  If a beach ball was given to you, wouldn’t you hold on to it?  Why wouldn’t you?

Promotional Can Cooler:  Ahh yes..the can cooler or “coolies” as they’re often referred to go hand in hand with summer time as people are enjoying themselves at lakes, rivers, beaches etc.  This item is especially effective since it’s constantly being held at eye level with logo in plain sight.

Visit http://www.superiorpromos.com to see some other great summer promotional products.  Feel free to contact us with any questions regarding product size, artwork and availability.  Perhaps I’ll see your beach ball floating around the new Yankee Stadium this summer.