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Archive for the ‘Promotional Pens’ Category

The Power of Promotional Products as an Advertising Medium

April 2nd, 2012

Promotional Products provide the most cost effective form of advertising when compared to TV, Advertising, Radio or Print.

According to ASI, the Advertising Specialty Institute, 84% of users remember the advertisers on the items they receive. No other medium alike can create the name or brand recognition associated with Promotional Products. People remember the re-useable bag the clothing store gave them, the hand sanitizer from the vet, the notepad they received from a realtor or the pen they use to write checks from the tax accountant. Every time an individual has a need for one of these products, it reinforces YOUR brand.

62% of users report doing business with an advertiser after receiving an item while 81% of these users report keeping an item they deem as useful! Think about the small cost of a Promotional Item and the sizeable benefits it offers: business marketing exposure, favorable impressions, word-of mouth advertising and most importantly brand recognition. Amongst the numerous Promotional Product possibilities are products which users report using on an almost daily basis such as:

Writing Instruments

Promotional Pens

Drinkware and Mugs

Office Supplies

Please feel free to contact Superior Promos and let us assist you with which Promotional Products would be most beneficial to your company needs.

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Tips On Choosing The Right Promotional Products

September 6th, 2009

Many times we’re asked how do I figure out the right promotional product for my business.  To help answer this question, let’s examine a few types of businesses.

Pizza or Chinese Food Delivery -  The goal of these entities is to have people call to place delivery orders.  Business card magnets are the perfect solution as the delivery restaurants can have their phone number in plain sight for the orderer to see at all times.

Banks - Banks want you to utilize your bank issued checks and deposit slips to spend your money as well as deposit your money. Promotional pens make an ideal promotional product for banks as you can write your checks and deposit slips with it.  Again, consider the nature of your business and what you want your customers to do.

Coffee House - Promotional travel mug is another great example of an ideal promotional product when considering the goal of a coffee house which is get to their customers to drink their coffee. This promotional items allows customers to bring in their own mug each coffee house visit which can be perfect for an on-the-go lifestyle.  Tying a separate promotion to this mug will create even further incentive for people to utilize this mug.  Example promotions could be something like a free refill after purchasing 10 mug refills.

What you must also remember is the brand awareness that these items produce.  Guests in your home can see the business card magnet of your favorite delivery place. When someone needs to borrow a pen, they usually glance at the pen imprint before usage.  People can also see the travel mug you’re drinking your favorite coffee out of as you’re out in public.

Contact us today for further advice on selecting the perfect promotional product for your business.

Use Promotional Items for Back to School Giveaways

August 23rd, 2009

College students are struggling more than ever to meet the financial obligations needed each semester of school. Tuition, room/board, books, food and school supplies can definitely put quite a strain on a college student’s wallet. If your target market is college students, you have an amazing opportunity to market your brand while aiding a struggling college student.

A promotional notepad would make a fantastic giveaway as students will certainly find use for it in addition to saving money on school supplies. Your brand awareness will increase and the notebook can also have an insert or section providing students with more information about other products and services that would benefit them. Promotional pens and pencils are another obvious and useful item that will increase your brand’s exposure. USB flash drives also make wonderful giveaway items as students require portable document storage if they’re using a computer provided by their University.

To discover great promotional products that suit the back to school crowd, contact us today.

Recent Iowa Law Exempts Promotional Products From Ban

July 11th, 2009

Throughout this blog, we’ve covered the significant impact of promotional products and gifts within particular industries — especially the health care industry.  Recently, we covered the affect promotional items have on medical students as well as the recent limitations imposed on promotional products by medical associations.  The State of Iowa recently just passed a law banning gifts to Doctors from pharmaceutical companies.  Kickbacks like tickets, meals, and travel packages are no longer allowed under the terms of this legislation.

However, the key element of this law is the exemption of promotional gifts meaning pharmaceutical companies can still impact Doctor’s decision with promotional products like promotional pens and notepads. This is obviously a victory for pharmaceutical companies and is ”better than nothing.”

At Superior Promos, we will continue to follow these news stories as they depict just how powerful promotional products are on people.  While we don’t support the use of promotional items in effort to impact Doctor’s decisions, we stand by these type of promotions for nearly all industries that want to create further brand recognition and awareness.  To make an impact on your potential customers, contact us today.

People Really Collect Promotional Pens? Yes, Really.

June 25th, 2009

Apparently, promotional pens can impact someone well beyond what we thought.  Santiago Garcia from Spain has collected upwards of 25,000 promotional pens since 1988. The collection started with a pen in the shape of a screwdriver from a local pub.  Garcia liked the pen so much he made sure to store it away in a drawer.  Soon, the drawer became full and now the collection has expanded to the drawers of his home’s spare rooms.  The promotional pens are organized in each drawer with many on display in his office.

Want to add to Santiago’s collection?  View our selection of promotional pens and let Superior Promos customize your business’ promotional pen.

Photo Via ThinkSpain.com

Photo Via ThinkSpain.com

Promotional Products Give The Ultimate First Impression

May 29th, 2009

When new companies enter a particular marketplace, creating a first impression is often a challenge especially when there are other companies putting out a similar product or service.  Many companies throw salesmen out into the trenches looking to attract prospective clients using passion and enthusiasm as a means to open doors. While there’s nothing wrong with that particular approach, it can often be unsuccessful.  To compliment these efforts, a sales pitch must bring something else to the table.  A promotional product is that ultimate compliment.

Instead of the salesman making the pitch, the promotional item makes the pitch.  The recipient takes interest first and foremost in the product he or she is receiving as it might be quite useful to them. They’re also absorbing your brand and logo in the process.  Once the promotional product has appealed to the person, then the human to human sales pitch can begin more naturally.  As a result of this promotional product giveaway, the recipient leaves the interaction with not only something useful, but something to associate with whom they met from your company.

As always, the product you choose plays an important part in this whole process.  You must give something useful and appealing to the senses. USB flash drivestote bags and even a wine tote bag really make a giveaway standout among the rest.

To get started on your own promotional campaign, contact us today.

Promotional Items and Their Impact on Doctors

May 26th, 2009

Interesting blog post over at http://www.injuryboard.com regarding the effect of promotional products such as promotional pens and mugs on Doctor’s prescription writing habits.

According to a study in The Archives of Internal Medicine, medical school students felt more inclined to write a prescription for a drug they had seen on a promotional gift (e.g. promotional coffee mug, promotional pen)  in comparison to students at medical schools where promotional products for Doctors were banned.

According to Beth Janicek of Injury Board, “The researchers worked with 352 third- and fourth-year students at Penn, which bans gifts, samples, etc. from drug companies, and the University of Miami, which allows them. When researchers sought to influence the student unconsciously, they found that the fourth year students at Miami showed strong positive feelings for the drug.”

The study summarizes how impactful the effect of  branding can be.  While promotional gifts in the healthcare industry can raise a lot of ethical questions, it goes to show how effective promotional items can be for your business.

To further your brand, contact us today.

Promotional Items Have a Powerful Effect on Doctors Prescription Writing Habits

Putting Promotional Pens In Perspective

May 24th, 2009

I hope everyone is enjoying their Memorial Day weekend.  I just wanted to make a quick point on the efficiency and affordability of promotional pens.

Let’s take a look at our Contender Click Stick Pen.  The cost for 1,000 of these customized promotional pens is $310.00.  That’s $0.31 per pen which can end up in the hand and eye sight of a potential client or existing client.  As you can see, the cost to create interest as well as retain it, is minimal making your ROI rather significant.

Promotional campaigns featuring items like promotional pens provide a unique and affordable method of building your business and creating brand awareness.  You can’t afford NOT to pursue a promotional product campaign.  Contact us to get your campaign off the ground.

Contender Click Stick Pen

Contender Click Stick Pen

Where Our Promotional Product Experience Helps

May 9th, 2009

There are many possible problems one can encounter when trying to implement a successful promotional product campaign. It’s important that you use an experienced company like Superior Promos that can prevent these problems and help you achieve your desired promotional product and promotional campaign.

Problem # 1 -  Space:  Will you have enough room to fit your logo on your product of choice? Will your logo work on a promotional pen?  These are questions that will need answering and our highly experienced team can give you these answers.  In addition, our talented designers can revise your artwork to where it can work with almost any product.  This service is included with all orders at no extra charge.

Problem # 2 - Order Size:  Most companies require bulk orders that consist of just too many products.  At Superior Promos, we’re happy to provide a quantity scale that starts low and ends high.  If you need an order that is less than our minimum, we can help in most cases depending on the product being ordered.  Again, contact us for any questions like this because we are here to meet your specific needs.

Problem # 3 -  Order Fulfillment Time:  A slow production time can really cause problems for your promotional campaign especially when you have deadlines to meet.  At Superior Promos, we offer a fantastic rush service for most of our products. Most promotional items have a 5, 3 or 2 rush option with 1 day available on our most popular items.  Rush shipping is included in this service. Please note, we do charge an extra fee for rush service, but the production quality within this small time frame is still second to none.

In summary, our experienced promotional product experts can handle any potential obstacle that might occur when developing a promotional campaign.  Our expertise and our wide range of promotional products create the ultimate promotional product resource on the web.