Throughout this blog, we’ve covered the significant impact of promotional products and gifts within particular industries — especially the health care industry. Recently, we covered the affect promotional items have on medical students as well as the recent limitations imposed on promotional products by medical associations. The State of Iowa recently just passed a law banning gifts to Doctors from pharmaceutical companies. Kickbacks like tickets, meals, and travel packages are no longer allowed under the terms of this legislation.
However, the key element of this law is the exemption of promotional gifts meaning pharmaceutical companies can still impact Doctor’s decision with promotional products like promotional pens and notepads. This is obviously a victory for pharmaceutical companies and is ”better than nothing.”
At Superior Promos, we will continue to follow these news stories as they depict just how powerful promotional products are on people. While we don’t support the use of promotional items in effort to impact Doctor’s decisions, we stand by these type of promotions for nearly all industries that want to create further brand recognition and awareness. To make an impact on your potential customers, contact us today.