Archive for the ‘Promotional Pens’ Category

Top 5 Valuable Promotional Products

Saturday, July 7th, 2012

1Looking to get the most mileage out of your companies Promotional Products? It is important to offer customers both useful and valuable Promotional Products while maximizing your brand impressions. Watch your brand recognition grow with these Top 5 Promotional Products:

Promotional Tote Bags- Tote bags are a great way to showcase your brand or logo, while serving the purpose of carrying your valuables. With such a large surface area, your logo is sure to stand out! Along with the  practical aspects of a tote bag are the benefits of “going green;” ditch the plastic and paper bags and go the re-usable route!

Promotional Pens- Pens make everything official and no matter how hard you try, you always seem to be scrambling to find one. Pens are extremely inexpensive to purchase, you can buy them in bulk and they never go out of style.

Promotional Mugs- Want people to see your brand first thing in the morning, every morning? Promotional Mugs are a great way give your brand maximum exposure while providing individuals with their caffeine fix.

Promotional Lip Balm- Provide your customers and potential customers with some relief from those dreaded chapped lips! They will thank you for the extremely practical gift time after time. Best of all, lip-balm is small, cost efficient and not to mention it lasts a long time.

Promotional Umbrellas- Rain is simply unavoidable, whether you live in California, New York or Washington it is still bound to rain and everyone will have use for an umbrella. Your brand is undoubtedly going to shine in the rain when customers are parading around their umbrella with your brand!

Superior Promos Promotional Products - Quick Note

Tuesday, June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos is Now on Pinterest

Thursday, May 17th, 2012

screen-shot-2012-05-17-at-63523-pm

Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter

The Power of Promotional Products as an Advertising Medium

Monday, April 2nd, 2012

Promotional Products provide the most cost effective form of advertising when compared to TV, Advertising, Radio or Print.

According to ASI, the Advertising Specialty Institute, 84% of users remember the advertisers on the items they receive. No other medium alike can create the name or brand recognition associated with Promotional Products. People remember the re-useable bag the clothing store gave them, the hand sanitizer from the vet, the notepad they received from a realtor or the pen they use to write checks from the tax accountant. Every time an individual has a need for one of these products, it reinforces YOUR brand.

62% of users report doing business with an advertiser after receiving an item while 81% of these users report keeping an item they deem as useful! Think about the small cost of a Promotional Item and the sizeable benefits it offers: business marketing exposure, favorable impressions, word-of mouth advertising and most importantly brand recognition. Amongst the numerous Promotional Product possibilities are products which users report using on an almost daily basis such as:

Writing Instruments

Promotional Pens

Drinkware and Mugs

Office Supplies

Please feel free to contact Superior Promos and let us assist you with which Promotional Products would be most beneficial to your company needs.

Follow us on Facebook, Twitter, Google + for special promotions only found through these platforms.

Tips On Choosing The Right Promotional Products

Sunday, September 6th, 2009

Many times we’re asked how do I figure out the right promotional product for my business.  To help answer this question, let’s examine a few types of businesses.

Pizza or Chinese Food Delivery -  The goal of these entities is to have people call to place delivery orders.  Business card magnets are the perfect solution as the delivery restaurants can have their phone number in plain sight for the orderer to see at all times.

Banks - Banks want you to utilize your bank issued checks and deposit slips to spend your money as well as deposit your money. Promotional pens make an ideal promotional product for banks as you can write your checks and deposit slips with it.  Again, consider the nature of your business and what you want your customers to do.

Coffee House - Promotional travel mug is another great example of an ideal promotional product when considering the goal of a coffee house which is get to their customers to drink their coffee. This promotional items allows customers to bring in their own mug each coffee house visit which can be perfect for an on-the-go lifestyle.  Tying a separate promotion to this mug will create even further incentive for people to utilize this mug.  Example promotions could be something like a free refill after purchasing 10 mug refills.

What you must also remember is the brand awareness that these items produce.  Guests in your home can see the business card magnet of your favorite delivery place. When someone needs to borrow a pen, they usually glance at the pen imprint before usage.  People can also see the travel mug you’re drinking your favorite coffee out of as you’re out in public.

Contact us today for further advice on selecting the perfect promotional product for your business.

Use Promotional Items for Back to School Giveaways

Sunday, August 23rd, 2009

College students are struggling more than ever to meet the financial obligations needed each semester of school. Tuition, room/board, books, food and school supplies can definitely put quite a strain on a college student’s wallet. If your target market is college students, you have an amazing opportunity to market your brand while aiding a struggling college student.

A promotional notepad would make a fantastic giveaway as students will certainly find use for it in addition to saving money on school supplies. Your brand awareness will increase and the notebook can also have an insert or section providing students with more information about other products and services that would benefit them. Promotional pens and pencils are another obvious and useful item that will increase your brand’s exposure. USB flash drives also make wonderful giveaway items as students require portable document storage if they’re using a computer provided by their University.

To discover great promotional products that suit the back to school crowd, contact us today.

Recent Iowa Law Exempts Promotional Products From Ban

Saturday, July 11th, 2009

Throughout this blog, we’ve covered the significant impact of promotional products and gifts within particular industries — especially the health care industry.  Recently, we covered the affect promotional items have on medical students as well as the recent limitations imposed on promotional products by medical associations.  The State of Iowa recently just passed a law banning gifts to Doctors from pharmaceutical companies.  Kickbacks like tickets, meals, and travel packages are no longer allowed under the terms of this legislation.

However, the key element of this law is the exemption of promotional gifts meaning pharmaceutical companies can still impact Doctor’s decision with promotional products like promotional pens and notepads. This is obviously a victory for pharmaceutical companies and is ”better than nothing.”

At Superior Promos, we will continue to follow these news stories as they depict just how powerful promotional products are on people.  While we don’t support the use of promotional items in effort to impact Doctor’s decisions, we stand by these type of promotions for nearly all industries that want to create further brand recognition and awareness.  To make an impact on your potential customers, contact us today.

People Really Collect Promotional Pens? Yes, Really.

Thursday, June 25th, 2009

Apparently, promotional pens can impact someone well beyond what we thought.  Santiago Garcia from Spain has collected upwards of 25,000 promotional pens since 1988. The collection started with a pen in the shape of a screwdriver from a local pub.  Garcia liked the pen so much he made sure to store it away in a drawer.  Soon, the drawer became full and now the collection has expanded to the drawers of his home’s spare rooms.  The promotional pens are organized in each drawer with many on display in his office.

Want to add to Santiago’s collection?  View our selection of promotional pens and let Superior Promos customize your business’ promotional pen.

Photo Via ThinkSpain.com

Photo Via ThinkSpain.com

Promotional Products Give The Ultimate First Impression

Friday, May 29th, 2009

When new companies enter a particular marketplace, creating a first impression is often a challenge especially when there are other companies putting out a similar product or service.  Many companies throw salesmen out into the trenches looking to attract prospective clients using passion and enthusiasm as a means to open doors. While there’s nothing wrong with that particular approach, it can often be unsuccessful.  To compliment these efforts, a sales pitch must bring something else to the table.  A promotional product is that ultimate compliment.

Instead of the salesman making the pitch, the promotional item makes the pitch.  The recipient takes interest first and foremost in the product he or she is receiving as it might be quite useful to them. They’re also absorbing your brand and logo in the process.  Once the promotional product has appealed to the person, then the human to human sales pitch can begin more naturally.  As a result of this promotional product giveaway, the recipient leaves the interaction with not only something useful, but something to associate with whom they met from your company.

As always, the product you choose plays an important part in this whole process.  You must give something useful and appealing to the senses. USB flash drivestote bags and even a wine tote bag really make a giveaway standout among the rest.

To get started on your own promotional campaign, contact us today.