Archive for the ‘Promotional Pens’ Category

Michigan State University Uses Promotional Products to Aid Attendance

Thursday, August 30th, 2012

“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students

Michigan State University knows how influential promotional products are.  Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.

When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”

What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.

The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”

In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student.  College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.

A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items.  A company logo is not going to deter a college student from using a useful item in their every day life.  And it’s only going to create a memorable impression when it comes time to consume.

If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities.  Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.

The Top Promotional Products for Campaign Season That You Must Use

Tuesday, August 28th, 2012

During campaign season, it’s important to utilize the power of promotional products to the fullest extent.  Bringing awareness during this time of year is critical in order to see that your candidate, proposition or cause is voted for, passed or elected.  Distributing a promotional product to voters who normally who wouldn’t be aware of such candidates or issues has long been one of the most influential methods of campaign marketing.

With campaign season upon us, we spoke with a customer of ours who is currently managing a campaign in the state of California and orders promotional products for his campaign needs every campaign season.  Below are his most recommended suggestions for campaign season promotional products:

Promotional Bumper Stickers

With the majority of Americans commuting to work, promotional bumper stickers are notorious during campaign season since many of us sit in traffic and spend our time staring into traffic while reading vanity license plates, license plate holders, and of course, bumper stickers.

Promotional Yard Signs

Across cities and towns, even in frontyards, promotional yard signs are commonplace during campaign season.  You won’t find a more obvious way to promote your candidate’s name or prop number than a large attention-getting sign.

Promotional Balloons

Promotional balloons are another political mainstay as they’re decorative pieces for parties and events including campaign rallies.  If you want to promote a political event, promotional balloons are an absolute must.

Promotional Buttons

Campaign season is known for one thing: Buttons!  Promotional buttons might be the most recognized material used in any campaign. Wear your patriotism right on your sleeve (literally) and draw attention immediately.

Promotional Magnets

The kitchen is one of the best places to promote your cause; Studies show people spend more time in the kitchen than any other room hence why your target voter is more likely to remember you with a customized promotional magnets promoting a candidate or proposition.  Campaign reps often go door-to-door with marketing items including promotional magnets reminding people who to vote for and of course, when and where.

Honorary Mention:

Promotional Pens

Promotional Pens are the single most effective promotional item your campaign (as well as any business) can utilize. Promotional Pens provide every-day use, something we cannot take for granted since they are the most impressionable and recalled Promotional Item on the market

Promotional T-Shirts

Promotional T-Shirts are also a great way to show your patriotism and support around town.  Our customizable t-shirts are blank, ready for your logo and completely bi-partisan!

Promotional Tote Bags

Stay eco-friendly while promoting your campaign with one of our Promotional Tote Bags. Again, it is suggested that you give-away promotional products that provide the end-user something applicable in their daily lives.  When selecting a promotional product, it’s important to think of an item that people will use but don’t necessarily have time to shop for or wouldn’t think of shopping for creating some thoughtful and memorable.

Superior Promos’ staff has been making campaign promotional items since the Reagan administration.  We know how to design campaign products that are sure to get your voters’ attention and create a long-lasting impression, win or lose.

For questions, don’t hesitate to contact us at 1-888-577-6777.

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Promotional Products for the Real Estate Market

Sunday, July 15th, 2012

Are you a Real Estate Professional looking for solutions to build and gain more clients? Promotional Products provide an excellent strategy for marketing, they are also a great way to showcase your gratitude and generosity. These Promotional Products will help you stay on fresh in a clients memory, whether they are looking to buy or sell, your custom printed items serve as a testament to your dedication.

Differentiate yourself among others in the Real Estate Market with some of these Promotional Products, made with professionals like you in mind.

11Promotional Stress Relievers - Buying and or selling a home can be quiet the arduous process. Give your clients the squeeze of relief they need!

Promotional Magnets- Clients will stick these magnets on their fridge while you stick in their mind!

Promotional Pens- Promotional Pens are one of the most effective Promotional Products. Your clients will thank you for the practical gift and you will thank them when they are signing on the dotted line.

Promotional Keychains - The Promotional Keychain is the perfect symbolic gift for the new home owner. Hand your clients their new keys along with your custom imprinted keychain.

Top 5 Valuable Promotional Products

Saturday, July 7th, 2012

1Looking to get the most mileage out of your companies Promotional Products? It is important to offer customers both useful and valuable Promotional Products while maximizing your brand impressions. Watch your brand recognition grow with these Top 5 Promotional Products:

Promotional Tote Bags- Tote bags are a great way to showcase your brand or logo, while serving the purpose of carrying your valuables. With such a large surface area, your logo is sure to stand out! Along with the  practical aspects of a tote bag are the benefits of “going green;” ditch the plastic and paper bags and go the re-usable route!

Promotional Pens- Pens make everything official and no matter how hard you try, you always seem to be scrambling to find one. Pens are extremely inexpensive to purchase, you can buy them in bulk and they never go out of style.

Promotional Mugs- Want people to see your brand first thing in the morning, every morning? Promotional Mugs are a great way give your brand maximum exposure while providing individuals with their caffeine fix.

Promotional Lip Balm- Provide your customers and potential customers with some relief from those dreaded chapped lips! They will thank you for the extremely practical gift time after time. Best of all, lip-balm is small, cost efficient and not to mention it lasts a long time.

Promotional Umbrellas- Rain is simply unavoidable, whether you live in California, New York or Washington it is still bound to rain and everyone will have use for an umbrella. Your brand is undoubtedly going to shine in the rain when customers are parading around their umbrella with your brand!

Superior Promos Promotional Products - Quick Note

Tuesday, June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos is Now on Pinterest

Thursday, May 17th, 2012

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Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter

The Power of Promotional Products as an Advertising Medium

Monday, April 2nd, 2012

Promotional Products provide the most cost effective form of advertising when compared to TV, Advertising, Radio or Print.

According to ASI, the Advertising Specialty Institute, 84% of users remember the advertisers on the items they receive. No other medium alike can create the name or brand recognition associated with Promotional Products. People remember the re-useable bag the clothing store gave them, the hand sanitizer from the vet, the notepad they received from a realtor or the pen they use to write checks from the tax accountant. Every time an individual has a need for one of these products, it reinforces YOUR brand.

62% of users report doing business with an advertiser after receiving an item while 81% of these users report keeping an item they deem as useful! Think about the small cost of a Promotional Item and the sizeable benefits it offers: business marketing exposure, favorable impressions, word-of mouth advertising and most importantly brand recognition. Amongst the numerous Promotional Product possibilities are products which users report using on an almost daily basis such as:

Writing Instruments

Promotional Pens

Drinkware and Mugs

Office Supplies

Please feel free to contact Superior Promos and let us assist you with which Promotional Products would be most beneficial to your company needs.

Follow us on Facebook, Twitter, Google + for special promotions only found through these platforms.

Tips On Choosing The Right Promotional Products

Sunday, September 6th, 2009

Many times we’re asked how do I figure out the right promotional product for my business.  To help answer this question, let’s examine a few types of businesses.

Pizza or Chinese Food Delivery -  The goal of these entities is to have people call to place delivery orders.  Business card magnets are the perfect solution as the delivery restaurants can have their phone number in plain sight for the orderer to see at all times.

Banks - Banks want you to utilize your bank issued checks and deposit slips to spend your money as well as deposit your money. Promotional pens make an ideal promotional product for banks as you can write your checks and deposit slips with it.  Again, consider the nature of your business and what you want your customers to do.

Coffee House - Promotional travel mug is another great example of an ideal promotional product when considering the goal of a coffee house which is get to their customers to drink their coffee. This promotional items allows customers to bring in their own mug each coffee house visit which can be perfect for an on-the-go lifestyle.  Tying a separate promotion to this mug will create even further incentive for people to utilize this mug.  Example promotions could be something like a free refill after purchasing 10 mug refills.

What you must also remember is the brand awareness that these items produce.  Guests in your home can see the business card magnet of your favorite delivery place. When someone needs to borrow a pen, they usually glance at the pen imprint before usage.  People can also see the travel mug you’re drinking your favorite coffee out of as you’re out in public.

Contact us today for further advice on selecting the perfect promotional product for your business.

Use Promotional Items for Back to School Giveaways

Sunday, August 23rd, 2009

College students are struggling more than ever to meet the financial obligations needed each semester of school. Tuition, room/board, books, food and school supplies can definitely put quite a strain on a college student’s wallet. If your target market is college students, you have an amazing opportunity to market your brand while aiding a struggling college student.

A promotional notepad would make a fantastic giveaway as students will certainly find use for it in addition to saving money on school supplies. Your brand awareness will increase and the notebook can also have an insert or section providing students with more information about other products and services that would benefit them. Promotional pens and pencils are another obvious and useful item that will increase your brand’s exposure. USB flash drives also make wonderful giveaway items as students require portable document storage if they’re using a computer provided by their University.

To discover great promotional products that suit the back to school crowd, contact us today.