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Archive for the ‘Promotional Pens’ Category
Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait
For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.
As the chart below reveals, writing instruments were most commonly cited, as one-half (50%) of promotional product recipients in the 12 cities in the U.S. reported getting at least one in the prior 12 months, similar to the 52% that reported getting them in Sydney. There are also significant differences in cities in other countries, such as 53% of study respondents in Rome who received a shirt, higher than any other metro area, or 66% that had writing instruments in Philadelphia.
Save now on top selling promotion pens including the retractable and slim Lobo Promotional Pen for as low as $0.25 each. This blue ink pen works great for personal or office use while providing comfort from its rubber support band. For more details on this top selling promotional pen, click the image below:
If you’re looking for promotional products at the lowest price possible, now is the time with the traditional holiday savings that Superior Promos is providing to both new and existing customers. If you’ve ever wanted to witness the impact of promotional products on your business, now is the most affordable time to get a usable product that your target customers can use daily while recognizing and remembering your brand in the process.
Our fantastic art department will make your company logo “pop” on all products we carry including 2013 Promotional Calendars, and additional promotional item best-sellers like promotional coffee mugs, promotional pens and promotional trade show tote bags. These are all promotional marketing campaign staples, as various studies have proven their impact (e.g. ASI reports that 81% product recepients keep the promotional item that they deem useful and remember the company in the process while 61% do business with the company behind the useful promotional product). Take a quick look around your house and I’m sure you’ll see a promotional product whether it’s a pad of paper with a realtor’s picture or refrigerator magnet for your favorite pizza delivery place.
Read our past posts about proven stats related to promotional product campaign impact but there’s no greater testimony than trying us out and seeing for yourself. Our pricing makes it affordable with minimal investment for such a proven return and impact on your business.
Contact us today to speak with our promotional product experts and get the ideal recommendations for your industry. We’ve worked with just about every industry possible and have put together wildly successful campaigns for them all. Are you ready to give promotional products a shot for your business?
- More democrats than republicans utilize Promotional Pens
-More women own Promotional Pens than men
-More hispanic own Promotional Pens (more specifically hispanic women)
-More Australians own Promotional Pens vs inhabitants of other countries
Check out this more detailed infographic published by Counselor Magazine for a more detailed profile on those who use Promotional Pens most.
Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.
Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:
When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.
For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:
-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.
-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.
For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.
“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students
Michigan State University knows how influential promotional products are. Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.
When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”
What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.
The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”
In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student. College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.
A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items. A company logo is not going to deter a college student from using a useful item in their every day life. And it’s only going to create a memorable impression when it comes time to consume.
If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities. Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.
During campaign season, it’s important to utilize the power of promotional products to the fullest extent. Bringing awareness during this time of year is critical in order to see that your candidate, proposition or cause is voted for, passed or elected. Distributing a promotional product to voters who normally who wouldn’t be aware of such candidates or issues has long been one of the most influential methods of campaign marketing.
With campaign season upon us, we spoke with a customer of ours who is currently managing a campaign in the state of California and orders promotional products for his campaign needs every campaign season. Below are his most recommended suggestions for campaign season promotional products:
Promotional Bumper Stickers
With the majority of Americans commuting to work, promotional bumper stickers are notorious during campaign season since many of us sit in traffic and spend our time staring into traffic while reading vanity license plates, license plate holders, and of course, bumper stickers.
Promotional Yard Signs
Across cities and towns, even in frontyards, promotional yard signs are commonplace during campaign season. You won’t find a more obvious way to promote your candidate’s name or prop number than a large attention-getting sign.
Promotional balloons are another political mainstay as they’re decorative pieces for parties and events including campaign rallies. If you want to promote a political event, promotional balloons are an absolute must.
Campaign season is known for one thing: Buttons! Promotional buttons might be the most recognized material used in any campaign. Wear your patriotism right on your sleeve (literally) and draw attention immediately.
The kitchen is one of the best places to promote your cause; Studies show people spend more time in the kitchen than any other room hence why your target voter is more likely to remember you with a customized promotional magnets promoting a candidate or proposition. Campaign reps often go door-to-door with marketing items including promotional magnets reminding people who to vote for and of course, when and where.
Promotional Pens are the single most effective promotional item your campaign (as well as any business) can utilize. Promotional Pens provide every-day use, something we cannot take for granted since they are the most impressionable and recalled Promotional Item on the market
Promotional T-Shirts are also a great way to show your patriotism and support around town. Our customizable t-shirts are blank, ready for your logo and completely bi-partisan!
Promotional Tote Bags
Stay eco-friendly while promoting your campaign with one of our Promotional Tote Bags. Again, it is suggested that you give-away promotional products that provide the end-user something applicable in their daily lives. When selecting a promotional product, it’s important to think of an item that people will use but don’t necessarily have time to shop for or wouldn’t think of shopping for creating some thoughtful and memorable.
Superior Promos’ staff has been making campaign promotional items since the Reagan administration. We know how to design campaign products that are sure to get your voters’ attention and create a long-lasting impression, win or lose.
For questions, don’t hesitate to contact us at 1-888-577-6777.